Leading design specialists, Catalyst Exhibits, has scooped a prestigious design award at the 2011 B2 Awards, hosted and judged by the Business Marketing Association. Catalyst’s stunning exhibit stand for Zimmer at the AAOS 2010 Show in San Diego won the Best Trade Show Exhibit over 2,500sq feet.
The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers.
“Zimmer had an important story to tell to an audience of orthopedic surgeons not known for being easily impressed,” Catalyst explains. “They turned to Catalyst Exhibits to develop the strategy. The sense of theater began before participants entered the viewing space. Massive, sweeping interconnecting paths converged above and below, bathed in white and blue light. Circular stations led participants from one interactive, touch screen technology station to the next.”
“The showpiece element was a two-storey theatre where Zimmer experts would present innovations including Zimmer’s Trabecular Metal Technology that uniquely simulates bone, and, a new highly cross-linked polyethylene, a significant advancement in wear reduction. The main blue path drew attendees through to the theater, a sound a light show in a multi-level, high-definition (HD) area backed by a two-storey high screen, viewable from hundreds of feet away.”
Catalyst would like to thank its top team of designers – led by Mark Lynch – who worked on this project, and all of our projects, for all of their hard work.
Visit Catalyst here.
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